Video editing and Animation
Olivia Burton
As part of the Olivia Burton campaign they also required video assets for social media. I did a few different collections but the one on the left is for the Celestial collections.
These were used for Instagram and also on a few Digital ads.
A3 Ambient Header
For their article we wanted to use a video instead of an image as it wasn’t a custom article so this was a great way to make it more engaging. Part of the other creatives of the series was using typography or images to appear on top of each other so i went for the same style for the ambient header to keep it consistent
Living Legacy teaser
Using premiere pro i created a teaser trailer for the Living Legacy campaign. It was a tight turn around as it was for an event that was happening a few days later. We only had the stills from the series so I decided to create a slide show style trailer and picked the most interesting stills that would make others want to see more.
BYD
As part of the BYD campaign, which was for Car and Grazia, they had multiple assets they were doing for there campaigns which I was a part of including emails, digital ads and video.
One of the video teams in Bauer created the main video and then we needed to amend it suitable for other platforms. This included using Premiere Pro to edit the main content, the audio and the end slide.
Take a Break Bingo
I started creating videos for the Take a Break Bingo Facebook channel as they wanted to see if they would perform better than their static ads. I came up with the concept for the video, used video stock and audio and created the animations in Premiere Pro.
This video ad performed so well they have asked me to continue to create more videos to target a wider audience.
The second video to the left is another created after the success of the first video this time advertising the welcome offer.
A3 Lottie
Using Lottie’s was a great way to make non bespoke articles more interesting. They worked by created them through after effects and when placed in the CMS they would only start playing as you scroll down the page. This was the first one I created for the A3 series and really enjoyed the end result.