UX Design
IUCN Living Legacy
I led the design of a bespoke campaign webpage for IUCN focused on Living Legacy, telling the story of how humans and nature can work together in balance. Acting as design lead, I created the full experience in Figma and illustrated custom visual elements in Illustrator, ensuring the narrative felt both engaging and cohesive. Working closely with marketing and development teams, I helped shape the content and interaction design, with a strong emphasis on scroll-driven animations that brought the story to life and enhanced user engagement throughout the journey.
Website (please use a vpn) – https://www.bbc.com/storyworks/specials/living-legacy/
F1: The Film
I was involved in designing a competition landing page in Marigold for the F1: The Film that would sit on our Rayo app. The process began with understanding the campaign goals and brand guidelines, followed by wireframing and user journey planning in Adobe XD to ensure a smooth, engaging experience. I then built the page within Marigold, applying responsive design principles and aligning the visual style with both the F1 and Rayo brand identities. The result was a visually dynamic and user-friendly competition page, optimized for both desktop and mobile audiences.
IUCN Articles
I designed two custom digital articles for IUCN, one exploring bat migration and the other highlighting the lives of Albanian shepherds. Both pieces were created in Figma with delicate, fine-line sketches illustrated in Illustrator, adding a handcrafted, organic feel to the stories. Delivered under tight deadlines, the articles were built as custom layouts rather than fully bespoke solutions, allowing for speed without compromising on visual quality or narrative impact.
https://www.bbc.com/storyworks/specials/living-legacy/prespa-ohrid-nature-trust-supports-cross-border-biodiversity-with-shepherds/
Rewriting Cancer
This was for the second series of Rewriting cancer, a campaign that wanted to show the other side of cancer, people living their lives still and enjoying every moment. For the second series I wanted to make it cosy and warm using organic illustrations and colorful palette it bring the audience a sense of warmth and joy.