Style Guides & Pitches

Cartier

The Fauna collection was a new range of jewelry based on jungle creatures. On the initial first meetings we talked about story telling and landed on an interactive book with chapters of each creature. I created this design on Figma showing what we could design for them. I also wanted to use some moving palm leaves behind the header. As the creative director stated, it was creepy in a beautiful way!

Innovate Finance

I created a style guide for Innovate Finance that challenged traditional finance aesthetics and embraced a more authentic, stylish approach. Given full creative freedom, I developed a visual direction that moved away from conventional corporate design, focusing instead on immersive photography, refined typography, and stylish, flexible templates. The result was distinctive and felt engaging, credible, and reflective of Innovate Finance’s forward-thinking identity.

Zopa

Along with digital and social ads I also help the Bauer sales team in creating presentations to take to potential clients.

This includes creating mock ads for the company they are presenting to and designing an eye catching presentation.

My pitch decks have won Bauer numerous campaigns including most recently 50k from Octopus Energy and 12k from Wagonex.