Social Design
Grazia social and web ads
I often design BCA (branded content ads) adverts for Grazia which include ads for webpages, in-article designs and social awareness posts.
Like most brands at Bauer there are specific and strict guidelines that i follow as you can see in this image Grazia have specific colours, fonts and a particular border that is used in all their BCA ads.
Innovate Finance
Alongside the core style guide, I created a bold and trend-led social style for Innovate Finance designed to stand out in crowded feeds. The approach embraced flash photography, bright, expressive colour, and a deliberately rule-free design system that encouraged experimentation. This flexible visual language allowed the brand to feel current, energetic, and culturally relevant, while giving teams the freedom to create content that felt fresh and unapologetically modern.
Instagram Lives and Stories
Instagram story, social and live adverts are a big part of Mother & Baby and its clients. We regularly get guest speakers to talk on the Mother & Baby instagram so my job is to advertise that for our social media platforms.
We have a structure to follow for Mother & Baby but the design has to follow the clients style as well.
A3
For A3 social they were after still and animated assets to go across Instagram, TikTok etc. I created a simple but effective design using typography used in the article to keep consistency throughout the campaign. I used premiere pro to create the animated files and figma buzz for the stills.