Digital Design
Maje x Hot wheels
While working for Grazia, I created branded content article assets for high-profile collaborations, including campaigns for Maje and Hot Wheels. This involved designing visually engaging graphics and layouts using tools like Adobe Photoshop to align with both Grazia’s editorial style and the distinct brand identities of each client. I tailored each design to suit the campaign’s tone and audience and to fit perfectly within Grazia branding. I also used Monday.com to manage workflows, coordinate with editors and project managers, and ensure timely delivery across digital platforms.
Olivia Burton
Olivia Burton is a trendy watch and jewellery company and came to Bauer for digital and social ads. I was in charge of this campaign and created billboards and double MPUs.
The brand is very sophisticated and I wanted to create high end designs to give the feel they wanted to portray to the Grazia audience.
BBC Traffic Drivers
Whilst working at BBC Studios a big part of the role was creating Traffic Drivers, such as billboards, HPUs, MPus etc. Due to compliance we created templates in Figma Buzz to make sign off quicker and easier.
I also trained teams on how to use Figma Buzz and amend their own templates when needed.
Costa
Costa had a new range of Autumn drinks coming out that they wanted to advertise. The premise being to draw people away from the usual Starbucks drink of the pumpkin spice latte in the style of a classic Rom Com.
The designers at Costa had a specific brand guidelines and a design they had put together in-house. They were after static and animated ads which I used Adobe Animate for and published as a HTML5 ads.
ASDA
A client have done a lot of work for for many years is ASDA. The main design work I do for them are carousels for Facebook. They are monthly campaigns advertising Price Drops, Toddle and Baby events and Roll Overs.
I create them in Photoshop with the occasional help from Illustrator with some of the drawings and then they are posted via Facebook Manager.
Take a Break Bingo
One of Bauer’s popular brands is Take a Break Bingo and is a campaign that keeps me very busy. There main ads are digital which include ad sizes such a double mpu, mpu, billboard, mobile billoard and then social ads for Facebook, Instagram and email banners. I also create social videos for the brand.
Each month is a different theme and designed for the age group of 50 plus. Since taking over the design of this brand 2 years ago it have grown dramatically.
Mustard
Mustard is a car and van insurance brand within Bauer. I have created many concepts for them one of which is to the left. The tentacle monster that I came up with showing the drama of insurance.
Everything was created and resized in Illustrator due to the drawing being created in there after doing a few sketches.
Co-Op
Similar to the above campaign Co-Op wanted their ads to go across the Bauer Media audiences using Billboard, Double MPU, Mobile Billboard and Newsletter Banners.
It was to promote both life term insurance and over 55 insurance. Again, another very specific brief with legal requirements as well which I had to play close attention to.