Content Creation (Distinction)
June 2024 • The AIM Group
Hey! I’m a digital designer with over 11 years of experience creating thoughtful, high-impact work across a wide range of digital campaigns. Scroll for more details and check out my portfolio!
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Campaigns Launched
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Brands Worked With
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Years in Design
Brands I've worked on
Services
What i love doing
Love is a strong word, but i really do 😍
Campaign design
Content creating
Marketing design
Presentation design
Pushing the boundaries
Branding
New ideas
Trouble shooting
Digital
Email Campaigns
Video Editing
Testimonials
From colleagues and clients that I have worked with on exciting projects!
I just wanted to say a huge congrats and thank you for all your hard work Katie…. you absolutely rocked it !
What a set of results.
I’m so so happy for you and to see how all your hard work, positivity, energy, organisation, professionalism and general awesomeness has paid off! But then as a fellow Katie/Katy … it was inevitable.
It has been an absolute pleasure to have you on the course, to get to know you and genuinely I couldn’t have asked for more from you as a model student!
Thank you for all the encouragement and support you have also brought to your cohort – I will miss your group so much, you really were all such a fabulous bunch - you really did put so many people at ease and bring out the best in them. You will make an excellent manager – your next step should be a leadership course!
I hope you are as proud of yourself as I / we are of you. You truly deserve this top set of results.
Huge congrats and THANK YOU for all your hard work !!!!!
I wanted to give you feedback on your recent participation for the Bauer re-brand project.
Firstly, thank you for agreeing to support the creation of the new stock images that are now not only being using across Bauer Group, but for our external marketing.
Your professionalism throughout the shoot was appreciated. It was clear that you had a good awareness of industry best practice which allowed us to capture a wide range of high quality content needed in good time. Hopefully the experience was insightful and that you have been able to establish new contacts in the business.
The stock images are now being used throughout Bauer and have added great value to our workshops at the Bauer Academy, supporting engaging content for all internal and external learners.
I approached Katie after a recommendation with a pretty specific brief and very tight deadline (sorry again!).
However, she not only delivered what I asked for but went the extra mile and also provided some extra bits I hadn't even considered for my brand!
Her designs were 11/10 - but not only that, her advice and suggestions around campaign ideas and different uses of content for our audience were invaluable to us.
I wouldn't hesitate to recommend her to anyone looking for a top-notch designer to work alongside and look forward to working with her again!
Katy Blackwell
Principal Programme Lead (Content) @ Bauer Academy
Naomi Eldon
Senior Programme Lead @ Bauer Academy
Nick Betts
Head of Marketing @ ThoughtRiverProgrammes and Tools
Below are the programmes and tools I use for my design work
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Figma
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Photoshop
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WordPress
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Premiere Pro
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InDesign
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Experience Design
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Animate
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Dreamweaver
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Illustrator
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Powerpoint
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Audacity
About me
Hey! I’m a digital designer with over 11 years of experience creating thoughtful, high-impact work across a wide range of digital campaigns. My background spans UX design for bespoke websites, digital traffic drivers, creative campaigns, and the creation of clear, scalable style guidelines. I enjoy shaping ideas from early concept through to execution, ensuring each solution is visually compelling, strategically sound, and rooted in user-centred thinking.
Over the past decade, I’ve collaborated closely with cross-functional teams including developers, sales teams, marketers, and stakeholders to deliver cohesive digital experiences for well-known brands. From crafting persuasive pitch decks to designing campaigns that drive measurable results, I bring a balance of creativity, clarity, and consistency to every project I work on.
Education
Professional Qualifications
Apprenticeship – 2023/24
NVQ Diploma in Content Creator – Distinction
Apprenticeship – 2012/13
NVQ Diploma in Digital Artwork Level 3
NVQ Diploma in Digital Pre Press for Print Level 3
Technical Certificate in Understanding the
Print Working Environment Level 3
School
6th Form (A/AS):
A level – Sociology- B
AS level – English Literature- C
AS level – Art- D
AS level – Photography- D+
AS level – General Studies- D
AS level – Graphics- D+
GCSE:
English Literature- A
Religious Education- A
History- B
English Language- B
Art- B
Math- C
My experience
Lead end-to-end digital campaigns from concept, ideation, and design through to final execution
Develop original creative ideas aligned with brand and commercial objectives
Design websites and digital experiences using Figma and the Adobe Creative Suite
Create and maintain brand guidelines and style guides
Produce traffic drivers, including billboards, HPUs etc
Design and own social campaign content using Figma Buzz and training teams
Edit video content in Premiere Pro, occasionally animation in After Effects
Collaborate with various teams such as Sales, Marketing, and Commercial across the world
- Designing for Bauer brands
- Adobe suite – Photoshop, Illustrator, Dreamweaver, XD, Animate, Premiere Pro and InDesign, also experience with UI/UX design
- Design all sorts of digital creatives such as digital ads on the websites and email campaigns
- Video editing and audio editing
- Social media designs for Facebook, Twitter and Instagram, including Facebook collections and instant experiences
- Print ads occasionally
- HTML ads and HTML5
- Trouble shooting – fixing HTML and click tags from outsourced designers
- Completed content creator course with a distinction
- Management of Junior staff
- Ad trafficking in DFP and Ad Tech on Radio sites
- Trafficking PMPs and programmatic guaranteed
- Mobile apps ads – banners and interstitials
- Optimising ads to make sure they hit targeted impressions
- Instream trafficking
- Delivery reports
- Training in Google Analytics
- Liaise with sales regarding optimising options and trafficking issues
- Help the digital team
- Run and populate daily and monthly reports on Google Analytics
- Look after Facebook account such as comment alerts and posting adverts
- Helping with competition entries
- Using responsys for email marketing
- Transferring web content to Squarespace
- Traffic adverts for Scotland, North Midlands and South Yorkshire
- Approve advert artwork and Click Through URL before setting live
- Trained on Native adverts in Media Voice
- DFP trained (DoubleClick for Publishers)
- Advertorial Training in Ponoploy
- Helping hand for sales reps – file size, pixel size, flash version etc